Analytics digital transformation is a key player in the journey. So, focusing on analytics can help you get good results from your efforts.
Yes, you will also need to focus on other areas. Like focusing on technologies or your company culture.
Of course, no matter the size of the company, data is vital. So, to get the most out of it, analytics must be your friend.
So, what are the key roles of analytics in digital transformation (Dx)? Keep on reading to know more.
Analytics Digital Transformation
As said, data is now very valuable. It is hard to run a business without it. But it is not on its full power when it is still raw.
So, it needs to be:
If it misses these stages, then it will become useless. Also, you cannot do good decision-making.
So, this is where you will need analytics. It can give you clear and correct insights. Then, these insights are actionable.
As a result, you can make more efficient decisions. But how can it help you with your Dx?
Roles of Analytics Digital Transformation
Predict Customer Behavior
This is one of the best roles of analytics in Dx. It can help you the behaviors of your customers. As a result, you can act upon it better.
Also, it uses machine learning. Meaning, it gets better over time, The more you use it, the more accurate it gets.
Because of these, financial services get the help they need. They can see when customers are getting ready to leave.
So, they can now market to them better to keep them from leaving.
Better Supply Chain Processes
With the help of analytics, you can avoid over or underproduction. Thus, letting you know whenever you will need to mare more. Or when you need to stop.
As a result, you can save a lot of money. Also, there is now lesser work for your workers. As they will not need to keep track of your production manually.
Because of this, many companies are now on track with their manufacturing cycles. Doing Dx and using analytics helped them avoid high costs.
Improves Sales Channels
Yes, every salesperson’s goal is to close a deal. So, a shorter sales cycle means faster conversion.
But that does not always happen. Thus, CRM is now widely used. What is CRM?
It is an analytics tool that can help your sales team. It tracks each step of the sales process. Also, some tools offer a scoring system.
This lets you rank high-scorer customers first. So that you can give them deals first.
So, those are the key roles analytics play in Dx. But there are still more benefits to it. Are you now using analytics? If not, you better start now.
But now every Dx is easy to do. So, if you are having a hard time with your journey, get help. WalkMe is now the leading digital adoption platform today. They can help you succeed in your Dx and be more efficient.