Digital adoption

Digital Adoption KPIs

Digital adoption KPIs are important to have. But why? And what is it? Keep on reading to know.

Digital Adoption KPIs

A digital adoption KPI is a metric that shows the adoption level of a product. In simple words, it’s a performance indicator that helps know how effective a product is being adopted by the users. KPIs are the most important metrics in digital marketing. As they show which area is performing better and where improvements need to be made.

Also, KPIs are important when it comes to digital adoption because they are the key indicators of the adoption level of a product. For example, if you want to know how many users are using your SaaS app, you need to know the number of users who have signed up for it. If you want to know how many users are using your mobile app, you should know the number of downloads. Similarly, for all the KPIs, the first thing that needs to be calculated is how many users are using them.

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How Digital Adoption KPIs Can Help Your Business

KPIs are important because they help you define the digital strategy of your business. By performing digital marketing activities like SEO, PPC, SMO, etc., you can improve your digital adoption KPIs.

Also, KPIs are important to monitor the success of your business’s digital strategy. For example, if you want to know how effective your SEO campaigns are, you should look at the number of organic visitors. Similarly, if you want to know how effective your PPC campaigns are, you should monitor the number of visitors from PPC sources.

But the main reason why digital adoption KPIs are important for businesses is that they help improve product quality. If any business wants to improve its product quality then it needs to know the adoption level of its product. For example, if a business wants to improve its website quality then it needs to know how many people are using it. As only when people start using a website regularly will they be able to get feedback from them and make improvements.

Another important reason why these metrics are important is that they help in figuring out which part of the strategy is performing better and where improvements need to be made. For example, if a business wants to increase its SEO traffic then it should know which source of traffic is bringing more traffic for it.

Then it can focus on that source of traffic and start improving it by creating better content or by doing more link building. Similarly, if a business wants to attract more visitors from PPC then it should know which source of traffic is bringing more visitors for it. Then it can focus on that source of traffic and start improving it by creating better ad copy or by bidding higher on keywords etc.


So, as you can see, digital adoption KPIs are important. If you want to know the performance of your digital marketing activities then you should know the digital adoption KPIs. And if you want to improve your product quality then you should know the adoption level of your product. And to know these metrics, you should know the digital adoption KPIs.

Digital adoption

Digital Adoption Benchmarks

Why are digital adoption benchmarks important? Let us get to know the reasons below.

Digital Adoption Benchmarks

A digital adoption benchmark is a measurement that compares the number of people that are using digital products or services. These are measured using percentages or the number of people that are using a specific product or service. These are important because they allow companies to compare themselves to others and see how they are doing compared to other companies.

Digital adoption benchmarks are used by many different companies around the world. Some of these companies include Google, Facebook, Twitter, LinkedIn, Pinterest, and more. Digital adoption benchmarks are very important for these companies because it allows them to see how they are doing compared to other companies in their industry. It also allows them to see if there is any room for improvement or things that need to be changed. 

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Digital Adoption Benchmarks to Have


Digital adoption benchmarks intend to show you how many people are using certain digital products or services. These benchmarks are important because it allows you to see what is popular and what isn’t. For example, if you are looking at creating a business page on Facebook, you will want to know how many customers your competition has. This allows you to see what is working and what isn’t for them. 

Usage Rate

 The usage rate compares the number of people that are using a specific product or service to the number of people that are not using it. This is important because it allows you to see what kind of conversion rate the product or service has.

It will also show how much your employees are using the new technologies you adopted. This will allow you to see if there is any room for improvement or if you should make any changes. It also allows you to see what kind of digital products and services your customers are using.

Number of Customers

The number of customers will answer how many people are using the product or service you are looking at. This will show how popular the product or service is and what percentage of the market it has. This is very important because it allows you to see what you need to do to compete with other companies in your industry. 

If a company has a higher number of customers than another company, then that means they have a higher conversion rate and more customers than the other company.

Most or Least Used Features

The most or least used features are the features that are being used the most or least. This allows you to see what features are popular with your customers and what features need to be changed. This is very important because it allows you to see what kind of technology your company needs to use.

This is also important because it allows you to see what kind of technology your customers are using that you may not have. If a popular feature is being used by a lot of other companies in your industry, then you will want to add the feature to your website if you have not already done so. 

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The Effect Of Digital Transformation Group

Learn who are the digital transformation group? What are they offering to develop our companies using digital transformation?

These are the following questions we will discuss in this article.

Introduction Digital Transformation Group

Digital transformation group is a company that offers consulting services. So they can assist our companies with digital transformation. 

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Digital transformation is the process of transforming our business into a digitally-based company. This means that they have to use technology.

These technologies will allow them to provide information through digital media or digital platforms.

Digital Group Offers These Services

There are many services offered by Digital Transformation Group. To be specific, these are some of their services:

  • Consulting Services for Digital Transformation Companies 

Digita group is a company that offers consulting services for companies who want to transform into digital companies. They help us in the process of transformation.

It includes how we utilize technology. So their service includes assisting us in this transformation process.

Digital Marketing Group 

In addition to providing consulting services, DTG also offers services related to digital marketing. In this service, the company will help you better understand.

They will help you develop a digital marketing strategy. Also, they will guide you in using the tools available, such as e-commerce platforms and social media, etc.

You can find more information about it by visiting their website here: Digital Marketing Group

  • Digital Business Group 

Similar to the previous group, this group also provides consulting services for companies who want to transform into a digital businesses. However, instead of focusing on digital marketing, they focus on other things.

So what is it? Such as logistics and supply chain management, manufacturing methods, business processes, etc.

  • IT Consulting Group 

This group provides information technology consulting services for companies. Especially those who need assistance developing or implementing IT systems.

Such as IT security systems

  • Digital Technology Group 

This group offers a wide range of technology services. Such as data analysis, infrastructure management, application development, hardware, and software, etc.

This group is very interested in developing technology for the betterment of society. So it aims to create a digital infrastructure for the development of society.

An example of services under this group is the data analysis services. This service will help you gain a better understanding of your business data.

Also, it covers the analysis of data of your competitors.

In addition, we have Infrastructure Management Services. This service provides technical assistance in managing your IT infrastructure.

It is very important to have a good IT infrastructure. Because it is the backbone of your business.

In Conclusion

Digital transformation is a process that needs to be taken very seriously. It requires time and money. This process is very important for companies who want to survive and develop.

To do this, they will need to transform into a digital business. Such as the use of technology and digital media.

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Digital Transformation Organizations Provider

Let us see the following organizations that provide digital transformation services to their clients. Also, let’s see the features that are included in their digital transformation solution.

A Digital Transformation Organizations

Before we tackle the following organization that provides services in digital transformation, let first discuss what it is? Also, what are the basics of digital transformation that we should know?

Digital transformation is a process of change and innovation. It includes the following:

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  • digital technologies
  • Software
  • services

Basically, it is a process that will help the business to upgrade. Also, it is helpful to improve business processes.

In order to enhance the performance of the company or organization. However, this company is not only providing a single solution but offering a wide range of services in digital transformation. 

The company does not only offer software development, web design, and mobile application development services. But also offers marketing strategies for business growth.

For all these digital transformation services, the company will bring together the following:

  • strategic thinking
  • design thinking
  • technology innovation
  • creative ideas

The backbone of this organization is its team of experts who have vast experience in different areas of digital transformation.

The company provides a unique solution in comparison with other organizations. Why? Because, unlike others, it does not provide only one type of service.

But gives out a mixed package of various kinds of services. This service is very much suitable for those who want to conduct complete digital transformation.

As it helps the business to improve their performance. Especially, by merging their internal and external resources to transform them into something better than ever before.

Company Main Focus

The company mainly focuses on improving your business by developing a strong foundation for your business. To give you a brief idea about what they do, here are the following:

  • They develop your strategic planning. It will help you define your values and long-term goals by becoming more actionable.
  • Also, they offer web design solutions that can help you increase your visibility.
  • They do this by making websites search engine friendly. So that it can be easily found by people on Google or any other search engine without any difficulty.
  • They also provide mobile app development. Which helps you to make apps for mobile devices. Such as Android or iPhone or iPad.

So that you can reach out to more customers when compared to traditional ways of marketing. Such as television ads or newspaper ads etcetera.


Cognizant is a leading global professional services company. It has its headquarters in Teaneck, New Jersey, U.S. The company provides digital transformation services to its clients.

It offers a wide range of services. Such as

  • Business Consulting
  • Digital Transformation
  • Engineering Services
  • Enterprise Security and Cloud.

The company has more than 250 offices in the world. Also, it has more than 200,000 employees in the world.

So it is clear that the company is a big organization. The company also offers training to its employees.

So they will keep them updated with all technological advancements. Moreover, they can provide better services to their clients.

Dell EMC Solutions Provider

Dell EMC Solutions Provider is another leading organization providing digital transformation. They have services to companies across the globe.

Like other digital transformations, Dell also deals with various kinds of different domains or areas.

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The Experts Of Digital Transformation

Let us learn what is digital transformation, and who are the experts in this field? It is one of the interesting topics as the increase of the demand for digital transformation is visible.

Intro: Experts Of Digital Transformation

This chapter is all about the interesting topic of digital transformation. It is essential for information technology experts and business leaders to learn about this concept in detail

 But do you know what digital transformation is? It is an IT initiative that helps companies.

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Especially on thinking that transformation is not only to adapt themselves into the rapidly growing digital environment. But it also helps them to enhance their business revenues.

The main aim of this chapter is not only to define the concept of digital transformation. But also to help you understand who are the experts in this field.

You will also learn about the various theories and concepts of digital transformation. We will start our journey from the beginning.

Digital Transformation

Every IT expert or business leader needs to learn about this concept in detail. Why? Because it will help them understand their business better.

The new digital era has brought many changes in our lives. Such as Apple’s iPhone, Amazon’s Kindle, Google Maps, Twitter, Uber, etc.

In today’s world, we use these devices or applications without any hesitation or confusion. It means we have become more familiar with these technologies than before.

Nowadays it’s necessary for every business person whether large or small to use these technologies. If they don’t use these technologies in any way they will lose their competitive edge.

But the most important thing is that these technologies should be used in the right way. For example, if you have a good website but don’t know how to use it properly.

So you will not be able to get any business benefits.

The same is true for any mobile app or software application. If it is not used properly then it will fail in your business.

Change In Business Practices

This change was happening at a much faster pace than before. Because of this reason, many companies could not keep up with the changing environment of today’s digital era.

They struggled to find ways to improve their businesses without losing their core competencies. This type of situation gave birth to digital transformation.

Digital transformation can be recognized in several ways. But a simple way of recognizing it is when you see any company using more than one technology or platform for their business purpose.

Then it’s an indication that they have adopted digital transformation as a part of their business strategy.

The Need For Digital Transformation

Companies can take advantage of digital transformation in several ways such as:

  • Better customer relationship management

It helps companies to manage their customers in a better way. They can provide services that can satisfy their customers even more efficiently than before.

So when they see a positive response from their customers about their services they will eventually bring more business opportunities. It will apply to them because of the increase in customer loyalty and trust.

  • Better decision making

Many companies face difficulty in making decisions. Especially, about what they need to do for their business growth and improvement.

It is because they are facing issues with coming up with accurate data and information about customer preferences and demands, competitors, etc. That’s why it becomes painful for them when they make wrong decisions that can affect them badly for the long term.

In this situation, digital transformation comes into play and helps them make correct decisions. How? By providing the most accurate data and information about the present market situation.

In addition, knowing customer demands using advanced technologies. Such as cloud computing etcetera.

So this will help them stay ahead in the market competition without any difficulty and struggle.

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The Harvard Digital Transformation

Let us know what Harvard University offers in the field of digital transformation. Also, learn the following courses that are available in them.

Intro: Harvard Digital Transformation

Harvard is one of the biggest and most popular universities. However, before we tackle that, let us learn first, what is digital transformation? 

The concept of digital transformation is termed to describe the process of upgrading the business industry. Its business models and technology.

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It basically helps in improving the business by making use of digital technologies. In order to improve the productivity of the companies.

Thus, you can say that digital transformation is a step forward in the process of digitizing. Also, you can say as converting into a digital form, any of your processes.

Digital Transformation Certificate 

What are we offering at Harvard University? Harvard University offers a digital transformation course.

Students can take advantage of this course. In order to learn the basic knowledge and concept of digital transformation.

Digital Transformation Certificate 

This course has been designed by the digital experts and trainers at Harvard University. Also, it is recognized by industry leaders.

This program will enable you to help in the process of digital transformation by using technology and digital tactics.

This program is designed for a period of four weeks. In which, you will learn the basics of digital transformation.

In this course, you will also learn how to use technology to make the business more efficient and profitable. How to develop a data-driven culture.

In addition, you will learn how to use marketing automation tools and how to use artificial intelligence? How to use predictive analytics?

Digital Transformation Course Overview

  • Week 1: The Business Value of Digital Transformation

This week, we will begin with a description of what digital transformation is. Also, what are the benefits of digital transformation to our businesses?

We will also discuss the impact of technology on organizations and its future impact on an organization. Here, we will also discuss the challenge before us.

  • Week 2: Technology and Digital Tactics

This week, we will focus on understanding the different types of tools. So that can help us in our digital transformation journey.

We will also learn about the important role that technology plays in transforming an organization’s culture and processes for a better future.

  • Week 3: The Customer Experience Journey

In this week, we will focus on understanding customer experience. Especially in relation to different stages of engagement with customers and prospects.

Also, we will discuss the importance of customer experience and its impact on digital transformation.

  • Week 4: Data-Driven Organization and Analytics

In this week, we will focus on learning how data-driven organizations are more successful. Especially if compared to others in terms of their performance and growth.

Also, we will discuss how analytics can convert your business into a data-driven organization that has potential for growth.

In Conclusion

Harvard University offers a digital transformation course. This will help us to be able to help in the process of digital transformation.

Especially by using technology and digital tactics. 

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How Does Digital Transformation Leading Today?

So we will learn about the leading digital transformation process that is in demand today. Also, we will learn the following industries that apply digital transformation in their process.

The Leading Digital Transformation Today

Digital transformation is a concept that has spread all over the world. Moreover, many companies have started to adopt it.

In this article, we will explain how this transformation is leading today. The article states that digital transformation is about reshaping a company’s process.

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Also, it includes the operations. It is to meet customer needs and expectations in a rapidly-changing world.

In addition, we should know that it is not enough for companies to change their processes and operations. So they must also change the way they think.

So now let us start on the basics. Having knowledge about digital transformation.

The Digital Transformation Is A Process

The process of digital transformation is taking place in several phases.

So let see the following phases:

  • The first phase of this transformation is to know your customers. This phase focuses on understanding the customer’s needs and expectations. So you will know how you will create value for them.
  • The next phase is to know your business. This phase focuses on understanding the company’s vision and strategy. Also, it focuses on understanding the company’s business model.
  • Then, it will help you reshape your business and operations to create value for the customer.
  • Lastly, it will help you envision and build a new organization that is ready for digital transformation.

Aside from the phases, there are several steps in the transformation that you should follow.

Steps Of The Digital Transformation

So the digital transformation process has a lot of steps. Here are the steps:

  • Understand Your Customers And Their Needs And Expectations

The first step of digital transformation is to understand your customers. Also their needs and expectations.

It will help you to define the value that you can create for them. It also helps you to build a strategy that will make your customers more successful.

So through your product or service offerings. In addition, it helps you to shape your offerings.

So that they become suitable market conditions and customer needs. In addition, it will provide a clearer picture of what customers need to achieve.

This step helps you determine what services or products are most important for your customers. Also, what innovation capabilities are required in order to succeed in this segment of your industry or sector

Moreover, this step helps determine how best to collaborate with partners.

  • Transform Your Business Model

 To Create Value For Your Customers Through Different Offerings And Solutions

You need to transform your business model. It is to start creating your value for your customers. Especially, that there are many various offerings and solutions that are available in the market today.

In addition, in this step, companies transform their traditional business model into a new one. So that they will be able to adapt to digital transformation and innovation.

Companies must make changes in their business approaches based on data-driven insight. They must focus on their customers’ needs and expectations.

It also needs leaders who can identify opportunities for change

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Digital Transformation Next Generation

Learn what is digital transformation for the next generation? Also, how it becomes a significant issue in our future?

Introduction About Digital Transformation Next Generation

Digital transformation for the next generation has been described as a “strategic imperative, not a tactical choice”. These transformations are in response to the digital revolution.

As we all know the rapid changes that come with new technologies. 

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In today’s digital economy, companies that do not evolve quickly will not survive. Transformation is based on responding to technological advances.

So in a way that creates new value for customers, consumers and employees. It’s the strategic imperative of organizations everywhere. 

It includes:

  • every community
  • Industry
  • market

Moreover, transformations are about more than technology. They require a fundamental change in the way people work and interact with each other.

They are about making people more effective at work. So by using the technologies they have and integrating them seamlessly into their daily activities.

In addition, digital transformation for the next generation is a concept of the future. The digital economy will not be created by technology alone.

Therefore, the transformation of the enterprise model is necessary to make the most of digital technologies.

They will be able to use data to improve their operations. That could result in them making better decisions.

They will also be able to respond faster to customers and competitors. 

The digital businesses of tomorrow will be agile, open, and highly networked. They will not be limited by geography or organizational boundaries. 

The biggest challenge for organizations is to stay relevant in an ever-changing world. To keep up with this.

Also, they need a culture that promotes both innovation and continuous learning. They must also have leaders who work with employees.

A strong leader will empower them to take on new challenges, innovate and constantly adapt. 

Digital transformation for the next generation is a significant issue. Why? Let see more.

A Significant Issue For Next Generation

Why is digital transformation a significant or important issue? This is due to the speed of technology change and the impact that it has on the business. 

This includes the following:

  • Changes in behavior in people
  • Changes to work practices
  • The changes to business models
  • Changes to business processes. 

It also leads to changes in the way products are created, sold, and delivered. So this will happen in most industries.

Digital transformation involves meeting new customer demands, How? Through better products, services, or experiences.

It also involves improving existing products or services with digital technologies or integrating products and services into new service offerings. 

Digital transformation for the next generation enables companies to respond more quickly. Especially to changing customer needs, trends, preferences, and behaviors. 

They can provide new products and services at a lower cost. They can also reduce time-to-market by improving their ability to develop innovative products and services.

In conclusion

Digital transformation for the next generation is a strategic imperative for companies. They must be able to quickly adapt to changes. Especially in the aspects of consumer behavior, industry demands, and new technology. 

They will also need to foster a digital-first mindset and become more agile and innovative. This will ensure that companies become more relevant in the future.

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The Digital Transformation 101

Let us tackle this article about digital transformation 101. We will discuss some important questions and we will answer them also.

It will help us to have a better understanding of digital transformation. So let us start.

Digital Transformation 101 Introduction

So first, let us discuss what is digital transformation? Digital transformation is a new way to approach business.

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It is not new but it is something that we want to do with the help of technology. It is the process of shifting from the old way of doing business towards the newer ways.

This digital transformation has been going on for quite some time now. But what is different about it that makes it different from the traditional ways of doing business?

The answer to this question lies in the fact that digital transformation is all about leveraging technology. Also, it is improving the productivity and efficiency of businesses.

It is about changing the way we do things and making them more productive.

Now, when we talk about digital transformation, what are we talking about?

What does it include? Digital transformation is not just one thing. It includes a lot of things that we can do with the help of technology.

So there are many things that fall under this term.

What Does Digital Transformation Include?

There are many things that fall under this term, here are some important ones:

  • E-Commerce

The e-commerce industry has grown over the years and today. So you can buy pretty much anything online without actually stepping out of your house and going to a physical store to buy it.

You can get your groceries online, you can get your clothes online, you can get almost anything online these days. This is all part of digital transformation. It is because people are buying products online and not going to physical stores anymore.

  • Data Analysis

Data analysis helps us understand our customers better. Also, it gives them a better experience when they interact with us or our brand or our products or services.

Data analysis helps us better understand who our customers are. So what they want and how we can improve our products or services for them.

Thus that they will continue to interact with us more and more in the future.

  • Data Security

This refers to keeping data safe from viruses, malware attacks, hackers, etc. So it is possible by maintaining adequate security around data storage systems or databases or other methods.

These are used for data storage purposes. So that no unauthorized access will take place by any person or system. Unless authorized access by an authorized person takes place first.

  • Cloud Computing

Cloud computing refers to using cloud-based server infrastructure. Especially, for storing data instead of using on-site servers.

Moreover, other methods of storing data locally in physical computers or servers at a given location instead of using cloud computing.

Cloud computing is cheap and is also easier to maintain. It is more scalable and can be used to store large amounts of data.

Moreover, it is more reliable than on-site servers and computers. It also provides for better security since the data is not present in a physical location but in the cloud or online.

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The Jobs Digital Adoption Manager

Learn how to be a digital adoption manager and how their jobs is in-demand today? So let us see in this article.

Intro: Jobs Of Digital Adoption Manager

The Jobs Digital Adoption Manager course equips learners with the necessary skills. These skills are to drive, design, and execute successful digital adoption programs for a company.

Learners will learn how to understand their audience’s needs and leverage these insights to drive innovation. They will also learn how to make the most of digital channels to create an interconnected customer experience that reduces costs and drives growth. 

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Jobs Digital Adoption Manager is a job in high demand. The job involves the following:

  • Planning
  • Implementing
  • Measuring

It all applies to the performance of the business process. So the job is performed with the aim of improving the operation efficiency of an organization.

The course is to help learners acquire the skills required to become digital adoption managers. The course will help learners understand how to make the most of digital channels.

So they will be able to create an interconnected customer experience that reduces costs and drives growth.

Job Description

Digital adoption strategy and design Digital adoption measurement and monitoring program implementation. So it is one of the job descriptions of the manager in digital adoption.

However, aside from that, digital adoption managers play a vital role. Especially, in ensuring that customers are able to respond to changes in their environment.

These changes could be in terms of the following:

  • Technology
  • Processes
  • Procedures

So in order to ensure that there are constant innovations in business products and services. As well as in company structure, systems, and methods.

This role is considered critical for any company. Why? Because it is expected that changes should happen in every company within a short span of time.

Moreover, by having an expert who can evaluate the demand for new products and services within the company’s market segment. They are also expected to ensure that all changes are implemented successfully on time.

This position is essential for a company as this ensures changes within the company. Also, its products or services are successful and efficient.

While also being cost-effective.

Range Of Responsibilities

This job profile includes a wide range of responsibilities that include:

  • Evaluating the need for new products and services or processes among a group of customers.
  • Analyzing competitors.
  • Identifying opportunities for business growth.
  • Tracking consumer trends or market needs.
  • Coordinating with internal teams. Such as the operations, sales, or product development departments to develop strategies for change management.
  • Communicating with employees on digital technology adoption programs.
  • Helping employees understand how they can use technology for work tasks.
  • Designing systems or processes based on consumer insights.
  • Communicating with external parties such as vendors or service providers related to system development.
  • Ensuring compliance with ISO 9001 standards related to quality management systems.
  • Ensuring compliance with ISO 14001 standards related to environmental management.
  • Creating a digital adoption strategy. This is to ensure that the company will be able to fully utilize digital channels for business growth.
  • Establishing an effective digital adoption measurement program. This is to track and measure progress in the customer experience.