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Digital adoption

Digital Adoption in Healthcare: What the Future Looks Like Now

Today, we’ve seen how health goes digital. Most countries around the world are leaning toward digital adoption in healthcare. But, how are things going on now?

Read on to learn more.

Overview

When providers introduce change to consumers, it is always a challenge.




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Consider when you notice that an app on your smartphone needs an update. You already know that updating the app would improve it. But, you just do not want to do it.

Trying something different can be translated to a temporary discomfort of unfamiliarity. You also believe that it will cause a delay in the process.

Healthcare is affected by this particularly. This industry is a field that has been trying to give digital solutions to patients. But for a long time, they met a lot of challenges.

There are already many options for telehealth services before the COVID-19 pandemic. But, less than 20% of the population has ever tried it.

Now, the crisis forced us to adopt these digital solutions. With the social distancing restrictions, the face of medicine has shifted significantly.

Telehealth in Digital Adoption in Healthcare

Telehealth outlines digitally remote health services and processes. It actually comprises both clinical and non-clinical services, which includes:

  • diagnosing
  • drug prescription
  • making appointments
  • accessing medical records
  • paying health bills
  • remote/robotic surgery
  • mental health care
  • medical advice
  • monitoring of symptoms
  • medical studies and content management
  • healthcare system management and integration
  • training and supervision for practitioners
  • administrative work and data entry
  • gathering of health data, research, and analysis

On the other hand, telemedicine specifically denotes remote clinical care services.

Digital Adoption in Healthcare in Times of COVID-19

There are many advantages to having more digital solutions for medical care for both doctors and patients.

But prior to COVID19, most patients opted for less efficient ways. They still want to see a doctor in person and continue to connect with medicine in the normal way. This did not change until March 2020.

Telehealth visits increased by 50% in that time, as per Frost & Sullivan’s research. People were suddenly unable to decline a video consultation instead of an in-person appointment.

Even companies like eConsult said that digital consultations spiked up. It went from 300 to 3,000 digital consultations every hour. What a change!

Why is telehealth is so crucial now? One reason is that 1 out of 3 doctors is older than 55. Telehealth protects those that have the highest risk of infection. And this is true especially on the frontline of COVID-19.

As a result, it is critical to ensure that doctors can quickly onboard and use devices.

There are a surprising number of new users. As a result, the demand for support is quite high within telehealth services. That is why a Digital Adoption Platform, such as WalkMe, is critical.

WalkMe DAP gives simplified support, a faster user training process, and a centralized knowledge base. As a result, doctors can keep treating and save millions around the world.

Now, we expect more trends in digital adoption in healthcare. They are not just a luxury now. They are vital for everyone.

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Digital adoption Digital Transformation in Industries

Microsoft Digital Transformation: Effects Of AI On In-House Operations

The Microsoft digital transformation shares what AI is doing to innovate in-house operations. In fact, almost 80% of retailers are planning to deploy AI in 2021. 

  • What is AI? 
  • How can AI change the way retailers deliver better services in stores? 
  • What are the ways that AI changes the way in-store operations operate? 

What Is AI?

AI or artificial intelligence– this refers to the ability of computer robots to process tasks that are commonly done by intelligent beings.

What are these tasks usually concerned with?




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Usually, these are tasks or processes that involve “reasoning, the discovery of meaning, generalization, and even learning from past experiences”.

So these are tasks that humans are capable of. But because of today’s technological advancements, robots can do the same too. In fact, robots can operate more efficiently with tasks on the program. Thus deliver more accurate results in a short span of time, or even real-time.

How Can AI Change The Way Retailers Deliver Better Services In Stores? 

Now, concerning retail stores, how can AI be deployed to deliver better in-store operations?

The Microsoft digital transformation states how this can be done.

For example, AI can deliver better customer services while minimizing operational costs. 

How?

That is by means of deploying artificial intelligence (AI) into its operations.

In addition, AI can also be used in the cloud. Processing big volumes of data, for instance. This mostly beneficial in delivering web product recommendations. Not to mention boosting the demand forecasting.

Not only that, but AI can also be used in running AI algorithms. This results in a better analysis of data. Moreover, better analytics will then result in better data-driven decisions.

This is the reason why as considered at the outset, almost 80% of retailers are now considering AI in 2021.

According to Microsoft, there are ways in which AI is changing the way retailers deliver in-house operations. Also, these ways are what Neal Analytics, Consumption Information Real Time (CIRT), and Ombori are using AI in innovating in-store operations.

Microsoft Digital Transformation: How AI Transforms In-Store Operations

Below are ways in which AI is transforming the retail market today.

Ensuring Product Availability On Shelves

Product availability is crucial. It can either lead customers to have recurring purchases in-store or not. So if they constantly find your store empty, and have unavailable items, they will likely turn to other stores around.

Neal Analytics makes use of a solution called StockView. StockView works as an HD video stream from IP cameras.

These cameras can detect empty shelves in real-time. Then it can send alerts to employees that some shelf sections are empty. Moreover, it can also analyze stockout trends. So it can better help the inventory planning in stores.

Lessening In-Store Equipment Costs

Ai through machine learning can also help predictive maintenance programs. More specifically in retail equipment. By doing so, it can lessen expenses while improving efficiency.

For example, the CIRT, a Microsoft Strategic Partner, discovered a method to monitor equipment by connecting it to the cloud. It monitored more than 10,000 coolers in restaurants, taverns, and bars all around South Africa in 2020.

 It then connects each cooler on the Azure cloud. As a result, tracking is boosted. Through SAB enabling, it also reduces the number of lost coolers each year by up to 10%.

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Digital adoption Digital Adoption Expert Digital Transformation

McKinsey Digital Transformation: How Bots & Humans Can Work Together

The McKinsey digital transformation stresses the need for humans to be cooperating well with bots. 

Bots are helpful and innovative by nature. But how can humans deliver better Bots performance?

The Bot Dilemma

Instances are, Bots are ‘falling short of their potential’. Various factors contribute to Bots inefficiency. Maintenance needs and the complexity of implementation, for instance.




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But could there be ways that humans can help? 

McKinsey Digital Transformation: Ways Humans Can Work Together With Bots

Consider the following ways that the Mckinsey digital transformation advises.

1. Building The Right Team With The Right People

Do you know how RPA can deliver results as early as in a few weeks?

This is highly possible through a ‘right implementation’. RPA can deliver better process quality while reducing costs up to 80%. But these results can only be possible with the right RPA implementation.

How?

With the right set of expertise built on teams.

Leaders should have realistic expectations.

Good RPA leaders know how to reasonably set expectations with RPA. Otherwise, teams can experience difficulties in handling resources. Team members may also lose heart out of unmet expectations. Targeting ROIs, for instance.

Thus, leaders need to gain a deep understanding of technology. As a result, they can then see the difference between quick wins and full-scale implementations.

Besides, being reasonable can also help the team kept motivated. Besides, this can influence how the allocating of resources goes accordingly.

Teams should be aware of the Bots maintenance.

Bots are usually inefficient due to the lack of maintenance. This is because companies usually rely on third-parties for quick Bots development.

However, although third-parties can indeed manage the bots accordingly. But, on-premises maintenance is also crucial. For example, crucial maintenance and upgrades.

So there should be experts in the team that should be aware enough about this. These may include knowledge about the original code, process design, or assumptions. These factors are especially crucial for the Bot to function accurately.

Why is this important?

Because negligence in this regard often leads to more time spent on maintenance. Thus reducing the expected benefits of RPA for the business transformation.

2. Good Governance Is The Key

Although Bots are indeed designed to be flexible and easy to use. But users should not undermine its limitations too. Because this misunderstanding usually leads to misuse of Bots. 

This is why it is vital to employ good governance of Bots. Good governance should clearly state the do’s and dont’s of using Bots.

Set Clear RPA Ownership

Why is RPA ownership important?

Because usually, departments may have misunderstandings of the Bots usage. The question lingers, “who owns the Bot?”.

Automation teams may claim it is theirs. While the business may also claim that it is theirs. 

But with clear governance, Bots ownership can be explicit and transparent. Thus avoid unnecessary delays and bot underperformance.

In line with this, some factors should be considered.

For example:

  • Process complexity
  • Implementation
  • Overall business impact
  • Maintenance 
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Digital adoption Digital Transformation

Where To Download A Digital Transformation Icon?

Where can you download the digital transformation icon? See the following list of websites that you can turn to.

Digital Transformation Icon- Sites You Can Download From

Here are the websites where you can download a digital transformation icon.

Shutterstock

Shutterstock offers DX icon stock images in HD. but it also has royalty-free stock images that amount to millions. This includes illustrations, vectors, and photos.




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You can visit their website at www.shutterstock.com.

Vectorstock

If you are looking for royalty-free digital transformation icons, Vectorstock has it for you. It contains the best selections of vector art, stock illustrations, and graphics too. Also, you can choose from more than 2,300 free to download images.

You can visit their website at www.vectorstock.com.

Flat Icon

Another free site for these DX icons can be found at Flat Icon. not to mention that these free images and icons are available for download in different file formats. SVG, PSD, EPS, and PNG files, to name a few. In terms of usage, you can use these images either for personal and commercial purposes.

You can visit their website at www.flaticon.com.

Icons8

Icons8 is another free site for DX icon downloads. This site also offers downloads in both PNG and SVG, PNG, and PDF file formats. In addition, these images can either be used in mobile, web, and graphics design projects.

You can visit their website at www.icons8.com

Icon Finder

The Icon Finder offers almost 400 digital transformation icons. Moreover, these files are available in both PNG and SVG file formats. These images are also suitable for any use. Web design, presentations, and mobile apps, to name a few. 

You can visit their website at www.iconfinder.com

The Noun Project 

If you are looking for unlimited royalty-free icons, then The Noun Project is perfect for you. In addition, these files can also be acquired in both PNG and SVG file formats.

You can visit their website at www.thenounproject.com

Deposit Photos 

Another home of royalty-free icons is the Deposit Photos site. It has the best photography agency with reasonable prices. Also, the site is home to millions of high-quality royalty-free icons.

You can visit their website at www.depositphotos.com.

FreePik

FreePik has free vectors and stock photos in a high-quality format. The digital transformation icon section can be used for commercial use. In addition, they offer more than 500 vectors, stock photos, and PSD files.

You can visit their website at www.freepik.com

Vecteezy

Lastly, you can also opt for Vecteezy. Although it has a limited album of choices, it can serve you with almost 150 free downloadable DX icons. You can choose from these vectors for free.

You can visit their website at www.vecteezy.com

What Is Digital Transformation?

Digital transformation is the strategic application of technology for improving business processes, operations, and culture. Applying DX is highly crucial today. For instance, in meeting increasing market demands. It is also vital in maintaining market competency in the business landscape.

 

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Digital adoption Digital Adoption Consultants

Developing A Winning Digital Transformation Resume

How can you effectively develop a digital transformation resume? This is well very usable if you are pursuing a career in digital transformation.

But, you need to consider what to include. Of course, your resume is how you showcase yourself to the position you are aiming for. The employers should not know if you are the one unless you show it right.

So in this post, we will be listing the main components you should not be missing in any DX resume.




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How To Develop A Winning Digital Transformation Resume?

Developing a winning digital transformation resume can mean making your DX career. So it is extremely vital to be careful in doing so.

But first, you should be setting clear goals of applying. 

For example:

  • Be transparent in stating your personal needs. This likely includes your career goals and personal interests. For instance, your field of passion and inclination in digital transformation.
  • Next, you should understand how these goals should meet the common DX needs in the market. This way, you will learn how to catch the employer’s attention with your application.
  • Choose and pursue a career. Align both needs, namely, personal and business needs.

Now you have set clear goals for your career and that of the business field. So you can now proceed into tailoring these goals accordingly to the important sections of a resume.

Here are three (3) important resume sections you should not be missing.

1. Objectives

Usually, objectives prelude a resume.

What should you include in the objectives section:

Here, list your objectives. Also, make sure that what you list will be in line with what the business needs or is looking for. 

Perhaps you can research details about the company. 

  • You can do so by digging through their company website and social media profiles. LinkedIn, for instance.  
  • You can also read career reviews of persons working in such a company. 

This method of carefully knowing the company should help you tailor your objectives to what they are looking for.

2. Experience

Resumes should be tailored and customized per job category. Therefore it is considered unessential to include job experiences irrelevant to the field.

Why?

Well, it contributes to the irrelevance of application.

Also, it does not mean that the more job experiences you include, the higher chance of employment will be.

Moreover, in the experience section, emphasize the characteristics that will be useful for DX. These characteristics should be in line with the job position you are applying for. 

Here, you can apply what you have listed on the first stage- setting career goals. So make sure not to shift sides. Focus on the job. Be specific as possible.

3. Skills & Education

Should you list every educational accomplishment?

Most of the time, no.

This applies to any educational accomplishment unrelated to the DX platform. So can you opt to omit these details, and only include what applies.

Furthermore, if you have gained certifications and training in the DX field, include them. These can likely raise the likelihood of employment. Because these show your passion and dedication to the field.

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Salesforce Digital Transformation: All About Digital Marketing Plan

In this post, we will be learning from the Salesforce digital transformation. Here, we will outline the importance of getting ahead through digital marketing. We will also consider how you can do so through a digital marketing strategy by Salesforce.

What Is A Digital Marketing Plan?

A digital marketing plan refers to the documentation of a company’s digital marketing plans and activities. 

For example, a vital content of this plan is the steps outlining how you can reach your target audience. Perhaps engaging target audiences in your digital space.




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What Makes Up An Ideal Digital Marketing Plan?

So how can you say that ‘this digital marketing plan is good enough’?

  • First things first. A good digital marketing plan should start with your target audience. As a team, you must have and gain a solid understanding of who your market is. Perhaps, knowing what interests them, and what they are expecting of you.
  • In addition, a good digital marketing plan also concerns a whole understanding of your brand. Thus, you should know what you are marketing.
  • Another important aspect is the transparent setting of priorities. For example, it should highlight your short, mid, and long-term business goals. Then, the plan should show a clear path or direction of achieving those.
  • Lastly, a good digital marketing plan should be in line with your business goals. Thus, it aims to deliver more business value.

Why Is Digital Marketing Important All The More Today?

Can you see the lesson of adaptation from the pandemic?

Businesses all around the globe have seen the dire consequences of being unprepared for the disaster. Of course, no one expected the pandemic enough.

But, we should learn from it.

The COVID-19 health pandemic has turned on great shifts in every way of living. It ranges from our livelihood, education methods, and daily activities.

Undoubtedly, the great shift also twisted the way businesses go. 

That is why since then, the globe is turning digital in any way possible. Because digital transcends beyond any social distancing. Even more than national borders.

Going digital is also applicable in marketing. 

But how can you make it work? 

Digital Marketing Plan by Salesforce Digital Transformation

Salesforce highlight three (3) basic methods of staying ahead during the global pandemic. For instance, through building a strong digital marketing plan.

Consider these three ways.

Set Reasonable Goals 

To strategically set your digital marketing plan, it should consist of three basic levels.

Namely:

  • Goals– in line with the business goals using the SMART method. It means, specific, measurable, achievable, relevant, and time-based.
  • Strategy– a topline approach outlining methods of achieving the end goals
  • Tactics- specific strategies 

Focus On Your Audience & Act

Next thing, you should gain a whole understanding of your audience. For instance, you should answer the following questions.

  • Who is your target audience?
  • What are their interests?
  • How can you deliver solutions?

Next, plan out your plan according.

Continually Monitor and Learn

Look at the right metrics. Perhaps you can refer to your data and look for trends. You may not achieve success at a one-shot. But continuous learning should make it possible subtly.

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Digital adoption Digital Transformation

Digital Transformation Gartner: Customer Experience (CX) Mistakes

What can we learn from the digital transformation Gartner? Here we will outline what Gartner teaches about the three common customer experience mistakes. 

By the end of this article, you will learn how to deliver a better customer experience. Thus, avoid the pitfalls that will lead to failures. Waste of investments, losing efforts and resources, for example.

The Digital Transformation Core: Customer Experience (CX)

This is a common and general fact: customer experience is a must in motivating digital transformation.




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We know that. Businesses do.

But, how do businesses today meet the needs of true customer experience?

Today, more and more companies are adapting the CS concept. But sadly, not everybody grasps the very core of it.

For instance, the CX concept should influence an enterprise-wide customer-centric culture, as Gartner puts it. As a result, customer satisfaction is more met. It then results in loyalty and advocacy to the business.

As important as it is, is as important it should be emphasized.

So how can you make sure you are driving your CX’s full potential? Otherwise, you may be limiting it by any means.

Let us then consider and learn from Gartner. In their blog, they list 3 major components of a successful CX.

Digital Transformation Gartner: Driving Winning CX In 3 Steps

Here are three major steps in winning customer experience (CX).

1. Know What You Need

To be strategic, first things first, you should be clear with your objectives. This involves your major whys of launching a CX program.

In line with this, you can consider:

  • Customer satisfaction
  • Loyalty
  • Advocacy
  • Earning customer’s trust

For example:

A CX project successfully reduces operational costs. But the thing is, it compromises the customer factor. 

Isn’t that a good result?

Yes, it is, in line with the business aspect. But, in reality, it fails the very core of the CX project. That is customer relationships.

Today, there are growing efficient companies but with weakening customer relationships. This results in a poor reputation.

How can you avoid such pitfall?

You can avoid this by setting the right goal. A customer-centric goal. Thus, it should deliver what customers need, want, and value.

2. Know The Direction

Secondly, you should know the hows of achieving your goal.

What does it mean?

An ultimate CX project should start with the customers. After all, who is this initiative all about?

Yet, most CX initiatives today start with the executives. Consultancies and agencies, for instance. 

How can you avoid such pitfall?

Avoid the wrong notion of settling with assumptions: You know what the customers need because you think so. You believe it is what delivers value because leaders believe so.

These are not in line with the customer-centric principle. Thus, do otherwise. Start with the customers.

3. Drive It Right

How can you drive it right without the proper and enough resources?

Sadly, many companies do. They ought to raise customer-centric encouragements but without clear resources for doing so.

How can you avoid such pitfall?

Executives should equip their employees with the right CX tools. Of course, this should include enough funding and management. Gather customer insights as accurately as possible, for instance. Perhaps make use of the latest tools that can help you do so.

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Digital adoption Digital Transformation

Digital Transformation Strategy PDF: How To Boost Your Strategy

Learn from this list of digital transformation strategy PDF. This post will outline the best strategies for achieving a winning digital transformation strategy.

Digital Transformation Strategy PDF: Boosting Strategies

Consider the following ways of boosting your digital transformation strategy.

1. Make use of today’s digital technologies

Bring your business closer to people.




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How? 

One way of doing so is making use of today’s digital technologies that will help you do so. This way, you can attract the right customers. These ways should help your target customers engage in your digital space.

With what results?

By doing so, you are doing more than just revamping your business methods. Because adaptation should also improve your business efficiency. In addition, it can also help you build your business value.

How can you do so?

Consider the following tips that can help you.
  • Project management tools– these tools can equip your teams for more achievements. Besides, it can help them boost their productivity. This way, time and resources are better allocated. For instance, you can use known PM tools like Trello, Wrike, and Asana.
  • Time tracking tools– these tools can help your workers assess their productivity. In the same way, you can keep track of theirs also. Therefore, it can help them improve their performance. There is a good variety of time tracking tools available in the market. For example, there are TimeCamp, Toogl, Tick, and HubStaff.
  • Social media management tools- content creation is easier done with the help of these tools. Moreover, you can even schedule them in advance. This allows smart marketing. Perhaps you can check out Hubspot’s Social Tool, Hootsuite, Buffer, and Sprout Social.

2. Ensure Cybersecurity

Especially in the wake of the pandemic, cybersecurity has been a buzzword.

Today, security is learned to be more than just a could-have, but a must-have. Because sadly, still, companies take security for granted. They know it is important. But mostly is not considered as a priority.

However, for a truly successful DX, prioritize security. The cloud may be promising and vast in opportunities. But hackers and malicious actors are too. 

Of course, you surely don’t want to disrupt your initiatives by the negligence of it.

So what can you do?

Consider the following tips that can help you.
  • Regularly change passwords– this may sound so basic but it works. This practice should also be part of an enterprise-wide culture. So make sure to teach all employees to do so. Make it a part of your InfoSec Policy to stress its importance.
  • Equip all networks with VPNs- virtual private networks can help you protect your networks. This is especially beneficial when your employees connect through public connections (Wi-Fi)
  • Install Google Chrome’s Ad Blocker- this is a cheap yet secured cybersecurity feature of your browsers. This enhances your protection while using the internet. For instance, it can significantly minimize the number of bugs that can infiltrate your systems.
  • Use two-factor authentication on e-mail accounts- e-mail phishing is ever rampant and is consistent. So using 2FA systems can help boost your security. Perhaps you can use Google Authenticator and Authy.
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Digital adoption Digital Transformation

Digital Transformation Strategy PPT: 7 Reasons Why You Need One

What can you learn from this digital transformation strategy PPT? In this post, learn the reasons why you need to develop one.

The Imperative Of Digital Transformation

As years and technology advance in maturity, the imperative for businesses in DX goes proportion. For the business’ side, it opens more opportunities. May it be on its marketing, production, and overall efficiency. On the other hand, DX also brings more satisfaction to the customer’s end. 

However, developing digital transformation towards success is never an easy one. Yet, it is possible enough through strategies.




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Strategy?

Yes. 

Aside from technology, the strategy is another success factor of a DX initiative. 

But to help you get the imperative of it, we will be listing 7 reasons why. 

Digital Transformation Strategy PPT: 7 Reasons Why You Need One

1. Have Direction

Where are you heading?

This question should be answered if you consider having a digital transformation strategy. In other words, a well-defined strategy can help you define your destination.

What does it include?

A digital marketing strategy will outline how you will achieve your end goals. Although DX should be a here-to-stay initiative, being strategic helps you see achievements. This can further help you stay motivated. 

At least you know you’re heading in the right direction. Otherwise, you are wasting.

2. To Help You Know Your Target Market Well

Developing a digital transformation strategy includes deep research of the target market. Aside from it can help you become more strategic. But it can help you get to the core of real CX delivery.

By doing so, you can easily adapt to your target market’s needs.

3. Gain Competitive Advantage

Without a clear strategy, your competitors can easily get ahead of you. This is why it is very important to be as transparent as possible.

4. To Have Value On The Cloud

Strategy can help you develop better digital marketing, for instance. It can raise your competency value in the cloud. This is because your content in posts matters. It can either make or break your customer’s attention. So to achieve value, make sure to have a strategy in digital marketing.

5. Know Your Online Market

Your strategy should well include more than the volumes of user visits. But it should help you to truly get to know your customers. Perhaps you can make use of some website user feedback tools. This can help you see your weak points and settle accordingly.

5. Set Finances Clear

Being strategic also includes a clear set of funds. You can not just spend when you think you should spend. So developing strategies can help you reach your goals with enough budget.

7. Avoid Redundancy Of Efforts

Suppose you have enough funds, but what happens if you miss the strategy? You will be wasting another important factor. That is resources and efforts. 

This happens since you are not clear where you are heading. So it will lead you into recurring efforts. Which is ultimately wasteful and unproductive.

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Digital adoption Digital Transformation

What Does Digital Transformation Mean For Small Businesses?

What does digital transformation mean for small businesses?

DX In Every Industry

Digital transformation or DX is the application of digital technologies to create or modify business processes. It then influences the way a company behaves, and how it delivers customer service.

Thus, DX is vital. It helps businesses meet the changing business landscape. For instance, it can help them stay competitive with their competitors’ games.




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However, some might think that DX can only be applied to Fortune 500 companies. There is the wrong notion of having DX as a luxury, instead of a necessity.

But, really?

The truth is, everyone needs to adapt. Otherwise, they may fall into obsolescence. No matter how stable their business is today.

In fact, digital transformation is even more important for small businesses. 

The Inspiring Netflix Story

Consider Netflix. 

Netflix first started as a mail-order service. It then turned into being a brick-and-mortar video rental. But now, where is Netflix?

Netflix is now America’s “over-the-top content platform and production company”.

This is made possible because of their adaption to digital innovations. Then allowing them to have wide-scale streaming now reaching across the globe. 

Besides, adapting digital helped Netflix get to know more about their market. For instance, they have gained deeper insights into their user’s viewing habits and preferences.

Today, Netflix is growing through data. This influences design, implementation, and features that they offer.

So what is the point?

Digital transformation can help SMB’s see opportunities on a wider scale. DX can also help them broaden their horizon in the digital era. Thus, help them make more informed decisions that can help them leverage business and thrive.

How Can Small Businesses Start Digital Transformation?

Basically, there are three major areas where DX can begin. 

Namely:

  • Marketing
  • Sales
  • Customer service

Let us see more in each of these areas.

1. Marketing

Since the global pandemic, marketers now see more relevance of digital marketing in making a business thrive amidst the pandemic. Although digital marketing has been around for years but is declining. But the pandemic increases the surge of its demand.

Why is digital marketing effective?

  • More targeted
  • Cost-effective
  • Better efficiency
  • Easily measurable

So how can small businesses adapt?

Consider the following tips where you can start:
  • Create your website
  • Plan your contents or posts
  • Be visible as possible in search
  • Market your social media presence
  • Make use of paid search and paid social
  • Automate chat responses
  • Create videos
  • Lead nurturing campaigns

2. Sales

The pandemic causes barriers in on-premises sales. So how can SMB’s adapt?

Perhaps you can include video snippets in your emails or newsletters. Yes. Why not turn written content into video content?

Besides, a lot of benefits from AI tools. Highly interactive CRM tools like HubSpot’s Sales Hub. It can help SMBs make sales rep more efficient. Not to mention how it can also help you tailor CX accordingly through analytics.

3. Customer Service

Lastly, DX should never be complete without customer service.

So what can SMBs do?

Perhaps is to equip their customer service reps with the latest tools. For instance, you can target your marketing budget.

Another is to wittingly show your customers why they need you through stories. You can do so through your websites and social media profiles. For example, you can showcase how others benefit from your products and services. This will likely lead them into you.