Digital transformation in companies can provide many benefits including a more effective and efficient workforce, better customer service, and increased revenue.
Read on to learn about the top three benefits of digital transformation in companies.
Top 3 Benefits of Digital Transformation in Companies
Enhanced data collection
A business can collect more data than ever before. So, it can inform better decisions by its management.
Businesses can collect data from a variety of sources, including:
More than 70 percent of businesses are considering wearable technology. It will allow them to track team member activity.
Supply chain sensors
Sensors are now at manufacturing plants and supply chain warehouses. So, it can provide real-time information.
Say, for example, the inventory levels are low on a shipping truck. The sensors will send information to the company’s management. It will alert them that an order needs to be shipped out and delivered.
Customer-facing mobile apps
These apps allow customers to interact with businesses in real-time. So, they can provide information that can help improve customer service.
For example, the customer is unhappy with a product they purchased online. Then, they can use their mobile app to provide feedback. And that will help the company take action on future orders for that product.
Increased revenue through digital channels
Digital transformation also results in increased revenue through digital channels. Such as social media and search engines.
Companies can now reach out digitally to customers. So, they have access to new customers who cannot be reached through traditional ways like television ads.
Social media also allows companies to interact with customers directly. It can be through comments and likes.
At the same time, search engines allow people to find the company’s website. This can work without having to search for it specifically.
So, these digital channels help businesses reach new audiences. Especially those who may not have been aware of them before these channels existed.
Improve the efficiency of employees
DX also helps them be more efficient with their employees. Because digital transformation has led to the development of apps. And that allows work to be completed remotely.
So, it frees employees from traveling to and from work. And they can complete their work on their schedules.
For example, an employee at a manufacturing plant can monitor the equipment from home. They can also check for issues.
So, they can fix them before the problem escalates. And they can do so without needing to take time off work or travel to the plant.
With the help of collaboration tools, employees can work together. They can even do so from different locations and at different times.
DX has also led to the creation of remote work positions. Such as customer service and content creation jobs.
So, these jobs can be done without needing to visit the company’s headquarters. Employees can work from their homes or other locations. So, it provides them with the ability to be more efficient and effective.
Digital transformation is an unavoidable milestone for modern business. It is the next step for companies to adapt to the changing business environment.
To learn more about digital transformation in companies, visit WalkMe today.