What is digital transformation marketing? How does transforming help your marketing team?
Many have now heard about digital transformation. Or some may call as Dx. But most only see it as adopting digital systems all over a company.
Yet, only a few understand its specifics. For one, it can help various parts of a company. Like HR, accounting, marketing, and more.
But we will only be talking about one of these departments. So, what can Dx do for the marketing teams? Read on to know more.
Digital Transformation Marketing
Dx in marketing is different from Dx in other departments. For example, Dx in HR means:
- automating processes
- digitizing employee records
- using techs to track productivity
In accounting, Dx means shifting from paper to electronic:
- data collection
But in marketing, Dx means:
- proper usage of digital channels
- gaining deeper insights
- improving customer journey
But what does this mean?
Digital Transformation Marketing: Helping Your Team
Refines Digital Channels
The first thing you need to do in a Dx is to assess your marketing tools. With this, you can then move to refine your digital channels.
So, take a closer look at your:
- social media accounts
- automation tools
- analytics platforms
- customer database
Then, ask yourself how you can make better use of these. Find other options you can use.
If you do, you can better fill the needs of your company. Thus, leading to its success. We all want that, right?
After refining your digital channels, you need to make sure they are all talking to each other. Meaning, you need to ensure they all work together well.
So, keeping silos will lead you to miss out on the bigger picture. But doing Dx can help you ensure you break these silos.
Gone are the days when you need to log in to five different accounts. Then, having to track the customer journey one by one.
Today, you can now use a customer data platform (CDP). This can help you connect all your accounts. Thus, giving you an overview of the whole customer journey.
Thus, breaking all silos that are still present.
Optimize Customer Journey
If you have a holistic view of the customer journey, then you can optimize it better. The insights you got from breaking silos can help you make a better strategy.
Then, it is easier for you to spot the weak spots. So that you can work on it and find solutions. Thus, making the customer journey easier.
The best part is, you can also give a more personalized experience. Meaning you can now entice more leads and customers.
This approach can be very helpful. As it can lead to more sales in the long run.
This is what Dx means in marketing. But you must remember, today’s peak will not be enough tomorrow. Meaning, what works today may not work tomorrow.
So, you need to be always on your toes and ready to adapt to changes. To help you with your journey, WalkMe is here. They are the leading digital adoption platform today.