How do you make a digital transformation vision statement? Read below to know.
Digital Transformation Vision Statement
Before transforming, you will need to define a vision statement. The transformation vision statement defines the desired future state of the organization in a way that is compelling, inspiring, and achievable. It should also describe the positive difference that will be made by the successful implementation of the digital transformation.
You should write it in the following format:
A positive change that you want to make in your organization through digital transformation. For example: “We are transforming our organization to be up to date with the latest technology trends”. This statement can be followed by sub-statements based on major areas of digital transformation.
Elements of Digital Transformation Vision Statement
Clear Direction of the Transformation
You should explain what the vision is for a successful digital transformation. What is the ultimate objective of a transformation? Where do you want your company to go after a certain period? What are your goals?
For example: “We want to be a leading company in our industry, appealing to both customers and employees alike, generating 200% growth in the next 5 years.”
In doing this, you will be able to define your digital transformation strategy.
How You Will Achieve the Vision
What is the plan to make the vision a reality? It should include a description of how you will execute the digital transformation. What will be the steps to achieve it?
There are two approaches to take when defining the steps: The first is to use a straightforward approach. The second is to focus on a few key areas and describe them in more detail. In this case, you should provide more detail about these strategic areas rather than explain all of your detailed plans.
You should also explain why these steps are important for achieving your vision. The more specific you are about the steps, the more clear and compelling your vision statement will become.
How You Will Measure Success
As part of your digital transformation vision statement, you should explain how you will measure success in achieving this vision. You should also explain what the metrics are for success. For example, when we say that we want to increase revenue by 200%, we need to know how we will track that growth (e.g., using revenue numbers or other types of metrics). You can then add additional information about how you will measure progress towards this overall goal (see below).
How You Will Track Progress
You want to make sure that everyone understands what the overall objective and key milestones for achieving it are. You can do this in a separate document or add it to your vision statement document. Tracking progress is an important part of making sure that everyone is working towards one goal and that there is no confusion about where the organization is headed. For example: “We want to achieve our objective by executing five major projects that fall under three categories: Technology adoption, process improvement projects, and regulatory compliance.”