If you were to be asked, how would you define digital transformation?
The Definition: Digital Transformation
First of all, what exactly is digital transformation?
In simple terms, digital transformation is the application of technology to improve business efficiency in all areas. These areas include marketing, finance, IT, executives, employees, and customer service. Basically, it is an overall culture transformation for a company.
But, why is it important to ‘really’ understand digital transformation?
Gaining an in-depth understanding of DX should help leaders to properly employ DX initiatives. This should help them make the best of DX beyond mere IT.
Thus, improving the overall efficacy of business processes. This is how DX truly ‘transforms’.
Why A Digital Transformation Fails?
You should have heard of failing digital transformation stories. Also, this may cause a loss of heart.
But take it another way. You can take their failure as access to success. Yes, because you can take it as a constructive lesson.
So here are two (2) basic reasons for its failure.
Lack Of Commitment
Think of this.
How can you reach your destination when you stop halfway?
You surely cannot reach it when you do drift away. That is, even in the midst of its culmination.
This is what happened to a global entity undergoing DX. At first, the entity is going well with the transformation. For instance, they succeeded in phase 1. This is where they revamp their legacy SAP software. Perhaps they were thinking that this could serve as a framework towards ongoing DX.
But, the CEO then stopped the broader initiative from reaching the second phase. This is where the exciting customer-facing factors were to be put into consideration.
Why such a sudden change of thought?
The CEO believes in DX. But he could not contain enough the degree of disruption. Because of this, they feel the need as intolerable. Thus they resisted in the middle of the phase.
So what’s our takeaway lesson?
- Success takes more than just the insight of DX concepts and vision. Instead, it should also go with an up-front commitment.
- This sends a lesson to leaders that aside from understanding DX, they should also be committed enough for a massive change. Also, this commitment should be strong enough to reach the endpoint.
- Moreover, it is a vital lesson to acknowledge mishaps and lapses along the way. Just like any investment, DX comes with both risks and doubts. But leaders should acknowledge that success comes over time, and never overnight.
The Technology-First Strategy
Although it is true that technology matters for DX. But leaders and DX teams should never forget that strategy matters more.
How can you do so?
- Always start with understanding. First, understand what your business needs for DX.
- Be customer-centric. Instead of putting technology first, putting customers’ needs ahead better meets success.
- Choose the right technology ‘then’. Only choose and employ technologies after you have gained the right understanding.
WalkMe is a digital adoption platform. Many successful enterprises seek WalkMe’s help with their DX initiatives.
WalkMe can also help you through your DX initiatives. You can visit their website to know more about their services.