Categories
Digital Transformation

Digital Transformation in Companies: Top 3 Benefits

Digital transformation in companies can provide many benefits including a more effective and efficient workforce, better customer service, and increased revenue.

Read on to learn about the top three benefits of digital transformation in companies.

Top 3 Benefits of Digital Transformation in Companies

Enhanced data collection

A business can collect more data than ever before. So, it can inform better decisions by its management.

Businesses can collect data from a variety of sources, including:

Workforce wearables

More than 70 percent of businesses are considering wearable technology. It will allow them to track team member activity. 

Supply chain sensors

Sensors are now at manufacturing plants and supply chain warehouses. So, it can provide real-time information. 

Say, for example, the inventory levels are low on a shipping truck. The sensors will send information to the company’s management. It will alert them that an order needs to be shipped out and delivered.

Customer-facing mobile apps

These apps allow customers to interact with businesses in real-time. So, they can provide information that can help improve customer service. 

For example, the customer is unhappy with a product they purchased online. Then, they can use their mobile app to provide feedback. And that will help the company take action on future orders for that product.

Increased revenue through digital channels

Digital transformation also results in increased revenue through digital channels. Such as social media and search engines. 

Companies can now reach out digitally to customers. So, they have access to new customers who cannot be reached through traditional ways like television ads. 

Social media also allows companies to interact with customers directly. It can be through comments and likes. 

At the same time, search engines allow people to find the company’s website. This can work without having to search for it specifically. 

So, these digital channels help businesses reach new audiences. Especially those who may not have been aware of them before these channels existed.

Improve the efficiency of employees

DX also helps them be more efficient with their employees. Because digital transformation has led to the development of apps. And that allows work to be completed remotely.

So, it frees employees from traveling to and from work. And they can complete their work on their schedules. 

For example, an employee at a manufacturing plant can monitor the equipment from home. They can also check for issues. 

So, they can fix them before the problem escalates. And they can do so without needing to take time off work or travel to the plant.

With the help of collaboration tools, employees can work together. They can even do so from different locations and at different times.

DX has also led to the creation of remote work positions. Such as customer service and content creation jobs.

So, these jobs can be done without needing to visit the company’s headquarters. Employees can work from their homes or other locations. So, it provides them with the ability to be more efficient and effective.

Wrapping Up

Digital transformation is an unavoidable milestone for modern business. It is the next step for companies to adapt to the changing business environment.

To learn more about digital transformation in companies, visit WalkMe today.

Categories
Digital Transformation

Digital Transformation in IT 101: The Essential Guide

Why is digital transformation in IT important in the post-COVID era? Read on to learn more.

Digital Transformation in IT: An Overview

COVID-19 has halted the world’s progress and is transforming the way we live our lives. Work, as we know it, is evolving.

Organizations must depend on technology more than ever. So, they can provide a connection for communication. At the same time, they can promote employee engagement. And use visibility as more people telecommute.

Business leaders are in a prime place to not only remain ahead of the game. They can also inspire their workers during this volatile period.

Supplying your teams with the right digital technologies is critical. It also requires giving them a digital adoption way to help them make the best use of those tools

These two are useful ways that will promote interaction. It can also improve business. At the same time, it can create a better working environment. Especially during this period of remote work and beyond.

But, why is digital transformation in IT so important? Let’s find out.

Why Digital Transformation in IT Is Essential Now

Keeping a finger on the pulse

Companies are shifting as a result of the abrupt change to remote work. So, it has affected the usual flow of business. Now, executives need better insight into their employees who work from home.

Adoption also analyzes employee productivity and company software usage. This works by giving insight into user activity and software adoption data.

Business leaders can use this data effectively. For one, they can manage IT costs and find unused digital products. They can also discover redundant systems or ineffective platforms. 

Customized insights also provide a clear overview of where adoption is lagging. Then, they can identify which teams need more training.

Meet employees where they are

Although remote work is not a new concept, many firms are adopting it for the first time. 

Amazon, Apple, and Google employees have been told to work at home until COVID-19 is no longer dangerous.

Today, millions of employees are working from home. So, efficient communication and high-quality digital company culture are more critical than ever.

Email is the traditional means of sharing information. Yet Slack is also widely used in many businesses. 

But, these tools require the user to use a specific approach. They are also difficult to track. And it is unclear whether all employees receive and read important notifications.

IT needs support too

While at work, IT is generally flooded with requests. They get a constant flow of people coming by their offices for support every day.

But, with WFH employees, how can IT withstand the pressure without being physically able to help?

In the next months, self-service will be even more essential. Remote workers also want tools to solve issues on their own. Instead of loading up a remote IT staff with support tickets.

When you use a digital adoption platform, you get service immediately. It also helps by giving remote workers coverage 24 hours a day, seven days a week.

A digital adoption platform can be used to suit the demands of any business by communication. Simplifying onboarding and training can also be streamlined. As a result, it lessens support requests, gives insights and analytics.

Categories
Digital adoption Digital Transformation Digital Transformation in Industries

Digital Transformation Environment and Logistics Made Simple

Is digital transformation the key to sustainability in the environment and logistics? Continue reading to know more.

Digital Transformation Environment Now

Climate change and digital technology. These two are unquestionably two of our civilization’s most distinguishing characteristics.

Both present enormous problems that might have unthinkable repercussions for humanity. And both offer enormous benefits to those who can address their bad effects.

So, digital transformation and environmental sustainability became the hottest themes in the world.

The Current Challenges of the Logistics Industry

Customers are increasingly demanding goods within 24 hours, putting strain on logistics businesses. They should increase their efficiency. So, they can maintain their profit margins.

Also, the arrival of new tech firms is seeking to “uberize” the sector. And that is reinforcing this tendency.

To yet, digital transformation is now the sole answer to this problem.

But, this is not their only major problem. Without a doubt, the logistics business is a big polluter. 

It was the leading source of greenhouse gas emissions in the United States in 2016. In fact, it accounts for 28.5 percent of total emissions.

The State of Digital Transformation in Logistics and Environment

Despite its slow pace, it would be a mistake to believe that they haven’t made any efforts to incorporate technology. 

In fact, a wide range of technical marvels are common to logistics in many ways:

Self-driving trucks

Digital trucks are presently being pioneered by Mercedes and Volvo. Fuel, maintenance, labor, and insurance expenses will all be reduced. Resulting in a $30 billion economic effect on the sector.

Drones

Drones are also anticipated to generate $20 billion in economic impact. How? By taking over last-mile delivery services in both rural and urban regions.

Amazon and other companies have already begun using drones to deliver products. And laws are the only thing standing in the way of drones upsetting the business.

How Digital Transformation Affects the Industry’s Environmental Sustainability

Logistics accounts for 13% of all global emissions. And its effect is rising as more commodities are moved globally.

Reports from 2016 state that greenhouse gas emissions from transport in the US have grown by 76.3%.

As a result, logistical sustainability is more than just a moral issue. It also has a significant economic impact. As more CEOs see this, more businesses are declaring sustainability. It now becomes one of their top objectives.

New business models, such as green and reverse logistics, are also on the rise. This can apply circular economy concepts, which are being more widely used.

Conclusion

The world of logistics is being reshaped by environmental problems. Of course, it also involves new digital technology. 

Things can get dangerous. How? When a company refuses to address the environmental effect of its operations. Or to take a digital transformation exposes it to life-threatening hazards.

The logistics sector still has a long way to go to be digital and environmentally conscious. But, the process has begun.

The commercial benefits and green logistics and pressure will make this transition irreversible. We look forward to this transformation.

Categories
Digital adoption

Digital Adoption in Banking: 5 Simple Ways for Success

Digital adoption in banking is crucial in the finance sector. For one thing, it is the only way to stay connected. 

Anywhere we go, we see social distancing rules. And being online is a way to do things amidst the COVID-19 pandemic.

Through digitalization, they can connect with customers online. And while doing so, they help safeguard their lives.

In this article, we will walk you through five simple ways to be successful in your digital adoption in banking.

Digital Adoption in Banking

We face a global crisis now because of the pandemic. And yet there is still competition in different industries.

But, there are ways to stay afloat. More so, we don’t just want to survive. Rather, we want to thrive despite the circumstances.

So, we will lay down some tips to drive adoption and engagement to your goals. 

5 Simple Ways for Digital Adoption in Banking

What are these?

  1. Build a plan
  2. Empower your staff
  3. Develop an essential and compelling message
  4. Use digital and traditional channels
  5. Assess performance regularly

Build a plan

The first step is to build a plan. Of course, you need this before starting anything. 

So, you know what things you should do. Then, you’ll find ways to accomplish them.

In digital adoption, you need to know why you’re doing so. Whether it’s to boost your employee’s productivity or improving customer experience.

It can also be about making other people know about your digital platform. Or to share about the new features in your app.

With that, you can make a comprehensive plan. Then, determine which steps you need to apply.

Empower your staff

The next step is to empower your staff. In this step, creating awareness is a big concern.

After all, digital adoption doesn’t only involve your IT department. In contrast, it affects every employee. Especially those who are in the targeted area of the adoption.

So, you can empower them by giving training or onboarding. By doing so, you can ensure that nobody’s gonna get left behind.

WalkMe digital adoption platform has an onboarding solution for companies. So, they can help in making everyone know how to use new platforms.

Develop an essential and compelling message

Today, many companies apply digital adoption. So, things can be saturated in banks.

That’s why it’s important to have capabilities that make you stand out from others. So, your message won’t get lost in the sea of competitors.

To do so, you can identify which customer needs you can address. Then, develop a compelling message out of it.

Use digital and traditional channels

True, people now are limited to going out. But, that doesn’t mean that your bank should permanently close your physical branches.

By using digital and traditional channels at the same time, customers will see your offer more. And by doing so, you’re allowing them to reach out to you.

For example, you can promote some services in your banks. Then, create an email campaign at once.

Assess Performance Regularly

Finally, checking in on your performance is important. By doing so, you’ll know if you’re still on track or not.

It will also help you know which tactics are performing well. So, you can change or adjust if needed.

Categories
Digital adoption Digital Transformation in Industries

Microsoft Digital Transformation: Effects Of AI On In-House Operations

The Microsoft digital transformation shares what AI is doing to innovate in-house operations. In fact, almost 80% of retailers are planning to deploy AI in 2021. 

  • What is AI? 
  • How can AI change the way retailers deliver better services in stores? 
  • What are the ways that AI changes the way in-store operations operate? 

What Is AI?

AI or artificial intelligence– this refers to the ability of computer robots to process tasks that are commonly done by intelligent beings.

What are these tasks usually concerned with?

Usually, these are tasks or processes that involve “reasoning, the discovery of meaning, generalization, and even learning from past experiences”.

So these are tasks that humans are capable of. But because of today’s technological advancements, robots can do the same too. In fact, robots can operate more efficiently with tasks on the program. Thus deliver more accurate results in a short span of time, or even real-time.

How Can AI Change The Way Retailers Deliver Better Services In Stores? 

Now, concerning retail stores, how can AI be deployed to deliver better in-store operations?

The Microsoft digital transformation states how this can be done.

For example, AI can deliver better customer services while minimizing operational costs. 

How?

That is by means of deploying artificial intelligence (AI) into its operations.

In addition, AI can also be used in the cloud. Processing big volumes of data, for instance. This mostly beneficial in delivering web product recommendations. Not to mention boosting the demand forecasting.

Not only that, but AI can also be used in running AI algorithms. This results in a better analysis of data. Moreover, better analytics will then result in better data-driven decisions.

This is the reason why as considered at the outset, almost 80% of retailers are now considering AI in 2021.

According to Microsoft, there are ways in which AI is changing the way retailers deliver in-house operations. Also, these ways are what Neal Analytics, Consumption Information Real Time (CIRT), and Ombori are using AI in innovating in-store operations.

Microsoft Digital Transformation: How AI Transforms In-Store Operations

Below are ways in which AI is transforming the retail market today.

Ensuring Product Availability On Shelves

Product availability is crucial. It can either lead customers to have recurring purchases in-store or not. So if they constantly find your store empty, and have unavailable items, they will likely turn to other stores around.

Neal Analytics makes use of a solution called StockView. StockView works as an HD video stream from IP cameras.

These cameras can detect empty shelves in real-time. Then it can send alerts to employees that some shelf sections are empty. Moreover, it can also analyze stockout trends. So it can better help the inventory planning in stores.

Lessening In-Store Equipment Costs

Ai through machine learning can also help predictive maintenance programs. More specifically in retail equipment. By doing so, it can lessen expenses while improving efficiency.

For example, the CIRT, a Microsoft Strategic Partner, discovered a method to monitor equipment by connecting it to the cloud. It monitored more than 10,000 coolers in restaurants, taverns, and bars all around South Africa in 2020.

 It then connects each cooler on the Azure cloud. As a result, tracking is boosted. Through SAB enabling, it also reduces the number of lost coolers each year by up to 10%.

Categories
Digital adoption Digital Adoption Expert Digital Transformation

McKinsey Digital Transformation: How Bots & Humans Can Work Together

The McKinsey digital transformation stresses the need for humans to be cooperating well with bots. 

Bots are helpful and innovative by nature. But how can humans deliver better Bots performance?

The Bot Dilemma

Instances are, Bots are ‘falling short of their potential’. Various factors contribute to Bots inefficiency. Maintenance needs and the complexity of implementation, for instance.

But could there be ways that humans can help? 

McKinsey Digital Transformation: Ways Humans Can Work Together With Bots

Consider the following ways that the Mckinsey digital transformation advises.

1. Building The Right Team With The Right People

Do you know how RPA can deliver results as early as in a few weeks?

This is highly possible through a ‘right implementation’. RPA can deliver better process quality while reducing costs up to 80%. But these results can only be possible with the right RPA implementation.

How?

With the right set of expertise built on teams.

Leaders should have realistic expectations.

Good RPA leaders know how to reasonably set expectations with RPA. Otherwise, teams can experience difficulties in handling resources. Team members may also lose heart out of unmet expectations. Targeting ROIs, for instance.

Thus, leaders need to gain a deep understanding of technology. As a result, they can then see the difference between quick wins and full-scale implementations.

Besides, being reasonable can also help the team kept motivated. Besides, this can influence how the allocating of resources goes accordingly.

Teams should be aware of the Bots maintenance.

Bots are usually inefficient due to the lack of maintenance. This is because companies usually rely on third-parties for quick Bots development.

However, although third-parties can indeed manage the bots accordingly. But, on-premises maintenance is also crucial. For example, crucial maintenance and upgrades.

So there should be experts in the team that should be aware enough about this. These may include knowledge about the original code, process design, or assumptions. These factors are especially crucial for the Bot to function accurately.

Why is this important?

Because negligence in this regard often leads to more time spent on maintenance. Thus reducing the expected benefits of RPA for the business transformation.

2. Good Governance Is The Key

Although Bots are indeed designed to be flexible and easy to use. But users should not undermine its limitations too. Because this misunderstanding usually leads to misuse of Bots. 

This is why it is vital to employ good governance of Bots. Good governance should clearly state the do’s and dont’s of using Bots.

Set Clear RPA Ownership

Why is RPA ownership important?

Because usually, departments may have misunderstandings of the Bots usage. The question lingers, “who owns the Bot?”.

Automation teams may claim it is theirs. While the business may also claim that it is theirs. 

But with clear governance, Bots ownership can be explicit and transparent. Thus avoid unnecessary delays and bot underperformance.

In line with this, some factors should be considered.

For example:

  • Process complexity
  • Implementation
  • Overall business impact
  • Maintenance 
Categories
Digital adoption Digital Transformation

Where To Download A Digital Transformation Icon?

Where can you download the digital transformation icon? See the following list of websites that you can turn to.

Digital Transformation Icon- Sites You Can Download From

Here are the websites where you can download a digital transformation icon.

Shutterstock

Shutterstock offers DX icon stock images in HD. but it also has royalty-free stock images that amount to millions. This includes illustrations, vectors, and photos.

You can visit their website at www.shutterstock.com.

Vectorstock

If you are looking for royalty-free digital transformation icons, Vectorstock has it for you. It contains the best selections of vector art, stock illustrations, and graphics too. Also, you can choose from more than 2,300 free to download images.

You can visit their website at www.vectorstock.com.

Flat Icon

Another free site for these DX icons can be found at Flat Icon. not to mention that these free images and icons are available for download in different file formats. SVG, PSD, EPS, and PNG files, to name a few. In terms of usage, you can use these images either for personal and commercial purposes.

You can visit their website at www.flaticon.com.

Icons8

Icons8 is another free site for DX icon downloads. This site also offers downloads in both PNG and SVG, PNG, and PDF file formats. In addition, these images can either be used in mobile, web, and graphics design projects.

You can visit their website at www.icons8.com

Icon Finder

The Icon Finder offers almost 400 digital transformation icons. Moreover, these files are available in both PNG and SVG file formats. These images are also suitable for any use. Web design, presentations, and mobile apps, to name a few. 

You can visit their website at www.iconfinder.com

The Noun Project 

If you are looking for unlimited royalty-free icons, then The Noun Project is perfect for you. In addition, these files can also be acquired in both PNG and SVG file formats.

You can visit their website at www.thenounproject.com

Deposit Photos 

Another home of royalty-free icons is the Deposit Photos site. It has the best photography agency with reasonable prices. Also, the site is home to millions of high-quality royalty-free icons.

You can visit their website at www.depositphotos.com.

FreePik

FreePik has free vectors and stock photos in a high-quality format. The digital transformation icon section can be used for commercial use. In addition, they offer more than 500 vectors, stock photos, and PSD files.

You can visit their website at www.freepik.com

Vecteezy

Lastly, you can also opt for Vecteezy. Although it has a limited album of choices, it can serve you with almost 150 free downloadable DX icons. You can choose from these vectors for free.

You can visit their website at www.vecteezy.com

What Is Digital Transformation?

Digital transformation is the strategic application of technology for improving business processes, operations, and culture. Applying DX is highly crucial today. For instance, in meeting increasing market demands. It is also vital in maintaining market competency in the business landscape.

 

Categories
Digital Adoption Manager Digital Transformation

Digital Transformation PDF: What Are Your Goals Of Transformation?

Learn more about digital transformation pdf. 

Digital Transformation PDF: Why Consider Transformation Goals

Digital transformation is an ultimate buzzword in today’s business landscape. More and more companies are eyeing better opportunities through digital adoption. As a result, better businesses are in the making. Also, streamlining customer experience is also experienced by many.

As promising as digital transformation is, as crucial as strategic implementation is also.

“Digital transformation is more than just technology adoption.”

How many times have you heard of that?

That is a basic fact of DX. It makes sense, of course.

But, what is the bottom line?

The strategy is important for driving a real digital transformation.

However, building strategies should not be enough without explicit objectives. So it is fitting to ask and consider: what are your transformation goals upon embarking through DX?

In turn, these goals or objectives can then serve as your motivating factors in building your strategies. 

So what are the winning digital transformation goals that you can consider?

In this post, we will be listing 4 of them. At the end of this article, you must be able to set a clear definition of objectives. Thus, deliver a better percentage of DX success.

4 Transformation Goals That You Should Consider (Before Any DX Initiative)

Here are 4 transformation goals that you should be considering. But you should also take note that these goals should be put into consideration before, and not during or after DX initiatives.

Although it is highly possible you will unlock more goals along the way. But being clear in the very first place is highly helpful and advantageous. 

1. Boost Customer Experience

Customer experience tops among digital transformation reasons. 

Why?

Because driving customer experience is crucial in a thriving business. Meeting customer’s needs means meeting the business mission. It does more than just increasing revenues. Because improving customer experience also builds a strong rapport with them. So you are more likely to forge loyal relationships with them.

So in any DX initiative, ensure to consider customer experience upon decisions.

2. Develop Agility

Agility is one of today’s essential business competitive factors. It is taking the business world by storm. This is because the business landscape is an ever-changing and never-constant feature. So how the business reacts to unprecedented events should greatly matter.

Thus any DX initiative should reflect agility. Or in another sense, agility should be a goal when choosing technology deployments. 

3. Reduce and Minimize Costs While Increasing Revenues

True, adding, modifying, or upgrading technology may mean more investment costs. But, these investments will surely deliver their ROI in time.

Technology can not only upgrade your business operations in nature. But it can also dramatically reduce costs in so many ways. Replacing human labor with digitized tools, for instance.

Thus upon deciding which technology to deploy, clear ROI objectives should be considered.

4. Improve Employee’s Productivity

Employee productivity can make or break a business. DX can raise more than 120% more productivity, as a Forrester analyst states.

This is one of the reasons why DX should be an overall culture change. Employees should be aware to gain their support. This can better help them adapt to change and foster success.

Categories
Digital adoption Digital Adoption Consultants

Developing A Winning Digital Transformation Resume

How can you effectively develop a digital transformation resume? This is well very usable if you are pursuing a career in digital transformation.

But, you need to consider what to include. Of course, your resume is how you showcase yourself to the position you are aiming for. The employers should not know if you are the one unless you show it right.

So in this post, we will be listing the main components you should not be missing in any DX resume.

How To Develop A Winning Digital Transformation Resume?

Developing a winning digital transformation resume can mean making your DX career. So it is extremely vital to be careful in doing so.

But first, you should be setting clear goals of applying. 

For example:

  • Be transparent in stating your personal needs. This likely includes your career goals and personal interests. For instance, your field of passion and inclination in digital transformation.
  • Next, you should understand how these goals should meet the common DX needs in the market. This way, you will learn how to catch the employer’s attention with your application.
  • Choose and pursue a career. Align both needs, namely, personal and business needs.

Now you have set clear goals for your career and that of the business field. So you can now proceed into tailoring these goals accordingly to the important sections of a resume.

Here are three (3) important resume sections you should not be missing.

1. Objectives

Usually, objectives prelude a resume.

What should you include in the objectives section:

Here, list your objectives. Also, make sure that what you list will be in line with what the business needs or is looking for. 

Perhaps you can research details about the company. 

  • You can do so by digging through their company website and social media profiles. LinkedIn, for instance.  
  • You can also read career reviews of persons working in such a company. 

This method of carefully knowing the company should help you tailor your objectives to what they are looking for.

2. Experience

Resumes should be tailored and customized per job category. Therefore it is considered unessential to include job experiences irrelevant to the field.

Why?

Well, it contributes to the irrelevance of application.

Also, it does not mean that the more job experiences you include, the higher chance of employment will be.

Moreover, in the experience section, emphasize the characteristics that will be useful for DX. These characteristics should be in line with the job position you are applying for. 

Here, you can apply what you have listed on the first stage- setting career goals. So make sure not to shift sides. Focus on the job. Be specific as possible.

3. Skills & Education

Should you list every educational accomplishment?

Most of the time, no.

This applies to any educational accomplishment unrelated to the DX platform. So can you opt to omit these details, and only include what applies.

Furthermore, if you have gained certifications and training in the DX field, include them. These can likely raise the likelihood of employment. Because these show your passion and dedication to the field.

Categories
Digital adoption Digital Adoption Consultants

Salesforce Digital Transformation: All About Digital Marketing Plan

In this post, we will be learning from the Salesforce digital transformation. Here, we will outline the importance of getting ahead through digital marketing. We will also consider how you can do so through a digital marketing strategy by Salesforce.

What Is A Digital Marketing Plan?

A digital marketing plan refers to the documentation of a company’s digital marketing plans and activities. 

For example, a vital content of this plan is the steps outlining how you can reach your target audience. Perhaps engaging target audiences in your digital space.

What Makes Up An Ideal Digital Marketing Plan?

So how can you say that ‘this digital marketing plan is good enough’?

  • First things first. A good digital marketing plan should start with your target audience. As a team, you must have and gain a solid understanding of who your market is. Perhaps, knowing what interests them, and what they are expecting of you.
  • In addition, a good digital marketing plan also concerns a whole understanding of your brand. Thus, you should know what you are marketing.
  • Another important aspect is the transparent setting of priorities. For example, it should highlight your short, mid, and long-term business goals. Then, the plan should show a clear path or direction of achieving those.
  • Lastly, a good digital marketing plan should be in line with your business goals. Thus, it aims to deliver more business value.

Why Is Digital Marketing Important All The More Today?

Can you see the lesson of adaptation from the pandemic?

Businesses all around the globe have seen the dire consequences of being unprepared for the disaster. Of course, no one expected the pandemic enough.

But, we should learn from it.

The COVID-19 health pandemic has turned on great shifts in every way of living. It ranges from our livelihood, education methods, and daily activities.

Undoubtedly, the great shift also twisted the way businesses go. 

That is why since then, the globe is turning digital in any way possible. Because digital transcends beyond any social distancing. Even more than national borders.

Going digital is also applicable in marketing. 

But how can you make it work? 

Digital Marketing Plan by Salesforce Digital Transformation

Salesforce highlight three (3) basic methods of staying ahead during the global pandemic. For instance, through building a strong digital marketing plan.

Consider these three ways.

Set Reasonable Goals 

To strategically set your digital marketing plan, it should consist of three basic levels.

Namely:

  • Goals– in line with the business goals using the SMART method. It means, specific, measurable, achievable, relevant, and time-based.
  • Strategy– a topline approach outlining methods of achieving the end goals
  • Tactics- specific strategies 

Focus On Your Audience & Act

Next thing, you should gain a whole understanding of your audience. For instance, you should answer the following questions.

  • Who is your target audience?
  • What are their interests?
  • How can you deliver solutions?

Next, plan out your plan according.

Continually Monitor and Learn

Look at the right metrics. Perhaps you can refer to your data and look for trends. You may not achieve success at a one-shot. But continuous learning should make it possible subtly.